Scanning & Analysis
We use environmental
scanning to monitor the external business
environment by continually reviewing appropriate
industry related publications and attending
informative conferences. We also talk with
industry experts about issues and developments
associated with the industry. We analyze the
resulting information to uncover early signs of
future opportunities and threats to help an
organization better manage its business strategy.
Francis Joseph Aguilar is probably the
first author to gain broad recognition for his
work on environmental scanning. His book, Scanning the
Business Environment, published in 1967, is probably
the best-known book on the subject.
issues, and environmental scanning
results are essential in looking at an
organization's strengths, weaknesses,
opportunities and threats. Therefore,
environmental scanning can provide important
inputs for SWOT
analysis, or a variant of SWOT
do our environmental scanning and analysis, we
break the environment up into categories. We
analyze information associated with these
categories to arrive at strategic implications.
Here is a brief outline of some of the key
components of our environmental scanning and analysis process:
monitor the business environment.